So, a few weeks ago, I attended LA Fashion Week at Sunset Gower Studios in Hollywood, CA, and I was introduced to Screen Shop. Screen Shop was the title sponsor of the whole event. They had a great promo video, which made me really curious about this whole concept. Their slogan is "See it. Click it. Own it." Basically, the concept of Screen Shop is quite simple. Let's say you're watching "Sex and the City" and you absolutely love the shoes that Carrie Bradshaw has on, you can click it and Screen Shop will automatically take you to the retailer website to which you can purchase the exact shoes that she's wearing. For all the shopaholics and fashionistas out there, this would be great, right? I personally think that this concept is a wonderful concept, and it would make everything accessible and readily available right at your fingertips. If this concept were to actually go into action, I think I'd be broke.
Check out their promo video on their website if you're interested: www.screenshop.com
